AFI AWARD FOR SCREEN CONTENT INNOVATION
The Australian Film Institute is thrilled to announce the winner for this year’s inaugural AFI Award for Screen Content Innovation.
GALLIPOLI: THE FIRST DAY
Sam Doust
Meena Tharmarajah
Astrid Scott
Delivering storytelling in a pioneering three dimensional documentary style, Gallipoli: The First Day empowers users to navigate sophisticated narratives, creating their own unique experiences.
The AFI Award for Screen Content Innovation is an award in recognition of creativity within the screen industry. This award showcases the successful employment of new media tools to either extend traditional formats or develop new formats, and in so doing create more rewarding and engaging audience experiences.
The award was presented at the lavish black tie, 2009 AFI Outstanding Achievement Dinner, held at the Melbourne Convention Centre on Saturday August 1, 2009.
AFI CEO Damian Trewhella says “Our media landscape is diversifying and transforming, our expectations and demands are evolving, and a new generation of audiences is emerging. The AFI Award for Screen Content Innovation acknowledges today’s screen pioneers, those who are most successfully employing new media tools and opportunities to either extend traditional formats, or develop new formats, and in so doing extend, refresh and enrich audience engagement.”
The nominees for the 2009 AFI Award for Screen Content Innovation were:
- FORLORN GAZE - Sarah-Jane Woulahan
- GALLIPOLI: THE FIRST DAY - Sam Doust, Meena Tharmarajah,
Astrid Scott
- SCARYGIRL - Sophie Byrne, Nathan Jurevicius
- SCORCHED- Ellenor Cox, Marcus Gillezeau
FORLORN GAZE
Forlorn Gaze screened as a short form series on the ABC's JTV in October 2008, both online and broadcast. The series follows Sheldon D'Arc, lead singer of Forlorn Gaze, as he chases after the GenY dreams of fame, celebrity and rock stardom that he feels entitled to.
The ABC episodes can be seen at the JTV Comedy Page: http://www.abc.net.au/triplej/tv/comedy/forlornGaze.htm
www.forlorngaze.com
GALLIPOLI: THE FIRST DAY
Is a 3D exploration of Anzac Cove, its surrounds and its stories on April 25, 1915. The production allows the audience immersion in the story of the day, whilst at the same time offering them detailed historical, contextualised content.
By giving life and presence to the extraordinary diaries that were the natural media of the time, a profound level of detail is revealed about the emotional response of the witnesses to the extraordinary events taking place around them. These sit within the terrain of the map space alongside video interviews of the soldiers as old men, recalling these
same events as they lived through them. These verite elements provide fascinating insight alongside the sweeping story being played out through the dioramas and animation sequences.
The project is intended to be consumed online, but as a rich media presentation it can be viewed independently of the internet. It therefore exists both at http:// abc.net.au/innovation/gallipoli/ and as an AIR application that can be installed and run as a standalone presentation on any modern computer.
SCARYGIRL
Scarygirl has become one of the world’s leading cult brands via its limited edition art, vinyl toys and the original online comic and website.
The goal of producing the immersive online gaming site was to further expand the existing Scarygirl fan base to hit a much broader target audience. Scarygirl has always stood out from her “cult brand’ competitors due to the fact that she was born out of a distinctive narrative and storyline. With the production of this interactive and immersive experience, we intended that the player, through investigation, platform-style gameplay and
pictogram communication would be able to unravel the mysteries of Scarygirl’s vision and discovery of her past.
Players first encounter a beautifully animated dream sequence hinting at their mission and then are taken through 16 in-depth components to the journey ranging from exquisitely illustrated side-scrolling adventures, through provoking puzzles and collectible mini-games.
www.scarygirl.com
SCORCHED
Scorched is set on 2012 in a climate ravaged world. Sydney has run out of water and is ringed by raging bushfires. After 200 days without rain, they break their containment lines leading to Australia’s worst ever bushfire disaster.
Over a three month period in 2008, 2 million Australians entered this highly realistic and plausible ‘world without water’ and engaged with Australia’s first ‘what-if’ disaster movie and interactive wrap-around drama.
The Scorched universe (www.scorched.tv) consists of a star-studded telefeature, a
seamlessly integrated episodic online prequel and sequel drama Cassie Has Dreams (22 x 3min webisodes), an online News network with extensive bulletins and weather reports, three dedicated YouTube channels, 4 ancillary faux websites (www.argon-energy.com, www.h20transport.com, www.angelaboardman.com, www.rawt.com.au) and 20 social networking profiles that include presences on Facebook, Myspace, Flickr, Blip TV and
Twitter.
www.scorched.tv
Congratulations, Gallipoli: The First Day.